Calling PHP info in Title Meta tags

[system]

Hello all

I have been messing with this for almost 2 days now… hate it when I can’t figure out something… hurts my ego

I have a website that I am trying to make the TITLE meta tag read the specific store and cash back offered (There are about 700 stores).

[php]

ShopItBack.com - Save up to <?php echo $fetch_arr['cashback']; ?> when you shop at <?php echo $website; ?> [/php]

I am getting the PHP right from the page that shows:
[php]

Use URL-Here.com every time you shop online at <?=$website[0]?> to earn a <?=$fetch_arr['cashback']?> cash back discount. [/php]

Any suggestions on what I need in my code to reflect the pages website name and cash back?

Thanks

Rob